Instapage Website

Product page

THE ASK: Instapage was known as a landing page builder. However, as the platform’s capabilities expanded, we wanted to highlight the features that set it apart from the competition. 

THE CHALLENGE: The AdMap feature needed a lot of explanation because it didn’t exist in the market. I had to balance educating the reader with highlighting the end benefit. 

THE RESULT: I created a feature-specific landing page to help sell what made Instapage unique, breaking down how the product worked and why it was valuable to potential users. 

Customer case study

THE ASK: Create a customer case study that highlighted one of our e-commerce customers, Hello Fresh. 

THE CHALLENGE: Tell Hello Fresh’s story in a way that resonated with a broad audience and would help Sales sell to more e-commerce companies. 

THE RESULT: I wrote a case study that focused on how Hello Fresh used Instapage to scale and optimize their advertising efforts – and Sales was able to leverage this to get more B2C customers (when our customer base was heavily B2B at the time).