Instapage Landing Pages

Enterprise solution

THE ASK: Increase Enterprise demo requests vs. free trial signups as we looked to move upmarket.

THE CHALLENGE: Instapage was well-known for its self-serve product but struggled to differentiate and define the value of its newly created Enterprise offering.

THE RESULT: I crafted a messaging hierarchy for the Enterprise offering and created omni-channel campaigns that promoted the Enterprise plan. I wrote this landing page as a part of an email nurture promoting the Enterprise offering.

POST-CLICK AUTOMATION

THE ASK: Create a landing page that could be used across campaigns to explain a new technology category. 

THE CHALLENGE: With a reputation as just a landing page builder, Instapage struggled to move upmarket. I strategized with the rest of the marketing team to change this. We decided to create a new technology category: Post-Click Automation (PCA), to better describe what Instapage did — automate advertising conversions.  

THE RESULT: I created this landing page as part of an email nurture to educate prospects about post-click automation (PCA) and to drive incomplete sign-ups to request a demo of the Instapage Enterprise plan. The email I wrote linking to this page discussed how PCA fits into your MarTech stack, so this page continues that message.