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Highlight Big Life Moments - Marriage
The secret to the Casper mattress is our combination of pressure-relieving memory foam under a springy, breathable comfort layer. The top layer provides just enough sink, so you’ll always feel fully supported by the pressure-relieving memory foam beneath. Because the comfort layer is breathable, you won’t experience the overheating that an all-memory foam surface creates. We offer a 100-night trial with free returns, so if you don’t love it, we’ll take it back and give you a full refund!

Retargeting - Shopping Cart Abandonment
Our days are defined by how we spend our nights. So what if you could guarantee that every night was sated with slumber so that every day brimmed with brilliance? We created Casper because better sleep makes for better living. We constantly innovate sleep research, products, and services because it’s our mission to help everyone achieve their best life. You can try it for 100 nights in your own home and if you don’t love it, we’ll pick it up and refund everything! Try it today, risk-free.

DRIVE PRODUCT AWARENESS - PILLOW
To get the right balance of squish and support, we invented a unique pillow-in-pillow design that’s perfect for all sleepers. The inner pillow is supportive, while the outer pillow adds a soft touch of fluff. Back? Side? Stomach? We created a pillow that’s supportive and comfortable in every position — no matter how much you toss and turn. Sleep on it, lounge on it, dream on it – if you don’t love your Casper product, we’ll take it back and give you a full refund.

DRIVE PRODUCT AWARENESS - MATTRESS SIZES
Beyond personal preference, there are various factors to take into account before picking a mattress size. For example: How big is your bedroom? Do you share the bed with a partner or pets? Is living space or sleeping space more important to you? Check out Casper’s website to get a better idea of which mattress is appropriate for you. Still not sure, you can try it for 100 nights in your own home and if you don’t love it, we’ll pick it up and refund everything! Try it today, risk free.

DRIVE AWARENESS OF DELIVERY METHOD
Moving is hard, especially when you have to lug a mattress up the stairs. But with Casper, the only thing that stands between you and great sleep is a simple box. The revolutionary Casper mattress perfectly balances soft and firm for outrageous comfort. It’s the internet’s favorite mattress. You can try it for 100 nights in your own home and if you don’t love it, we’ll pick it up and refund everything! Try it today, risk-free.

Highlight 100 Night, Risk-Free Offering
With children we’re constantly worried about providing the best. At Casper, beyond providing unbelievable comfort and support, our mattresses are free from harmful chemical flame retardants and instead use a purely mechanical fire sock. We also use a Greenguard-certified, water-based adhesive for laminating our foams rather than the solvent-based adhesives found across the industry. And we offer a 100-night trial with free returns. No we’re not playing around.